PHILIPS / GOT YOUR BACK BRO

This project marked the third and final in a series of three experiential activations for Philips. The Got Your Back Bro activation was designed to highlight the Philips OneBlade 360 styler and its versatile capabilities. Passers-by were encouraged to have their back hair shaved by on-site barbers using the OneBlade 360, ready for the beach.

WHERE:

Brighton, East Sussex

WHEN:

10 August 2024

WHO:

Philips via Ketchum

WHAT:

Experiential Activation

OUR CHALLENGES

Only live for a day, the activation had to be built, fully operational and deconstructed within a very tight timeframe.

We also had to be proactive in managing the multiple stakeholders, including on-site barbers and two well known influencers.

OUR APPROACH

As the activation was live for a single day, we had to make every aspect as efficient as possible.

Using an iterative approach, we repeatedly simplified aspects of the project to without jeopardising quality to deliver as efficiently as possible.

OUR RESULTS

The Got Your Back Bro activation was picked up by several of the local media and attracted the attention of beach goers consistently throughout the day.

Feedback was extremely positive from both clients and the local public, with many saying how unique and fitting the beach hut looked.