PHILIPS / HAIRY HARVEST
A unique two-day brand activation held during the Chelsea Flower Show for Philips, promoting its OneBlade 360 styler.
The theme was centred on the idea of using hair as a fertiliser for crops and passers-by were encouraged to receive a free hair cut courtesy of our pro barber using the Philips OneBlade 360.
WHERE:
London Fields, Hackney
WHEN:
24-25 May 2024
WHO:
Philips via Ketchum
WHAT:
Experiential Activation
OUR CHALLENGES
A critical challenge to overcome was to ensure the activation was safe and secure in an area with high footfall.
We also had to carefully manage the time of two well known influencers, Sam Thompson and Pete Wicks, who were on-site promoting the activation.
OUR APPROACH
Meticulous logistics and planning were key to the success of the activation.
This included on-site security teams and staffing, management of two well known influencers and the efficient build and de-rig of the Hairy Harvest set.
OUR RESULTS
The two-day activation far exceeded expectations with both the public and the client suitably impressed.
Over the course of the two-days, we attracted just shy of one thousand visitors and delivered 69 grooms.
Working on the Hairy Harvest activation has been really enjoyable. We’re delighted with the number of people who engaged with us to help make it such a success.
Sophie Binns, Kairos Global
OUR IMPACT
