Client Profile: 

Philips is a global powerhouse, specialising in technology and consumer electronics. Working with PR agency Ketchum, Philips was looking to deliver an experiential activation that would intrigue the public and promote a revolutionary styling product, the Philips OneBlade 360.

Event Brief:

Philips was already working with a PR agency to plan an experiential campaign but sought a partner to help deliver. Working with both Philips and its PR agency, Kairos helped bring the activation to life.

Challenges: 

Three core challenges arose during the planning and delivery of the Hairy Harvest:

1. Multiple Stakeholders: Working with two clients, Philips and PR agency, meant there were multiple stakeholders involved at every stage of the project, which communications needed to be as streamlined as possible.

2. Last-minute Changes and Timings: As the activation featured two prominent celebrities, this meant challenges arose due to timings and last-minute changes. To help with this, we had to ensure the utmost flexibility.

3. Location: The experiential venue was London Fields in Hackney, which presented an ideal location due to high footfall but also an issue of security for the duration of the event. To manage this, security teams were on-site during the build, live day and derig.

Approach: 

Kairos Global approached these challenges with innovative solutions: 

1. Focus on Flexibility: Due to the nature of the project, we had to ensure flexibility across every facet of the project. Multiple stakeholders, celebrities and strict timelines meant flexibility and agility were vital.

2. Streamlined Communications: Every communication was designed to be as efficient as possible. Working with the PR agency, we were able to deliver efficient communications and maximise our impact.

3. Simplicity at the Forefront: We operate with a ‘simplicity first’ outlook and this project was a prime example of why we do it. Everything from the initial plans through to the build and derig were designed with simplicity in mind.

Results: 

The experiential activation hit the mark, delivering outstanding results, including:

1. Press Worthy: An activation that was picked up by the local press, including the Daily Star, Time Out and Verge Magazine.

2. Positive Feedback: Attendees praised the event for its insightful, educational and engaging content.

Conclusion: 

The activation was a complete success, attracting just under a thousand (976) visitors and 69 grooms across the two days.